Sell

Marketing

Our agency understands that there is a lot more to selling your home than simply placing a ‘For Sale’ sign in front of your property. Detailed below are our comprehensive marketing strategies and the three major methods of sale. Experience the Ray White Toowoomba energy and expertise. Marketing to create inspection and competition.

First offers are often best offers. Is this a throw away line or a misunderstood real estate truth? Buyers who inspect in the early stage of a marketing campaign have valuable attributes which should not be overlooked. Many have been inspecting for typically three months, created the capacity to purchase by speaking with a lender and may have missed out on a property in a previous negotiation. Motivated and confident they are generally a premium buyer who, in an environment of competitive interest, offers a price which may be difficult to obtain as time passes. At Ray White Toowoomba we are skilled at creating this environment by engaging each initiative outlined below.

Signage
Easily recognised in the market place a Ray White sign will notify those passing your property of the availability to purchase. Photographic and specifically worded boards are available to suit all locations and applications. Selecting the correct sign is the first part of a great marketing program.

Agency databases
The Ray White Toowoomba sales team is the largest in this region and incorporates an agency database used by each individual salesperson. A team inspection will be arranged immediately your property is exclusively listed. Registration of buyers allows for contact to be made with those qualified the moment our team inspects. Your successful outcome attracts the energy of the whole agency.

Professional photography
The best possible images of your property create the foundation of a successful marketing campaign. Options which include aerial, twilight and pole photographs are often the source of that special image which reaches out to a buyer. Floor plans are easily produced and buyers respond well to this extra information.

Window display, e-newsletter and just listed campaigns
Our prominent location in Herries Street Toowoomba CBD, is ideal for the shop front display of your property. The Ray White Toowoomba weekly newsletter reaches over five thousand recipients each week. A personal campaign of contacting those in your immediate area is also undertaken through letterbox drop and door knocking.

Internet 
All major real estate search sites are subscribed to by Ray White Toowoomba. Our own location is complemented by realestate.com, domain.com and homehound.com. You can be assured that buyers looking on the web will be able to locate your property to view a professional overview and arrange an inspection.

Print media
Our Ray White position in the front of each weekends local property supplement is the perfect way to grab the attention of buyers. The Chronicle reaches over fifty thousand people each Saturday and your property can be featured before other brands even rate a look. Powerful and proven performance on offer to you at the best value our volume can purchase. Should a campaign outside Toowoomba be the most effective our national brand is easily recognised in every major publication.

All of the sale methods below will benefit from these marketing strategies. World class price produced by world class marketing is the Ray White Toowoomba way.

Sale by private treaty
Your property would be placed in our hands as exclusive agents for an agreed period of time. As your exclusive agent we realise the accountability inherent in your commitment to us and seek to outline and deliver a schedule leading to success for you.

This appointment is accompanied by an agreed listing price. The terms of the final contract can be changed as a consequence of negotiations with the buyer.

Some consider this method suitable if they are not in a hurry to sell and are prepared to wait until the right buyer comes along.

  • Placing a price on your home guarantees that the amount set will be the maximum price you will be likely to achieve. People often offer less, but rarely more!
  • This may lead to sellers inflating the price which itself eventually has a negative effect upon the price achieved.
  • As a result of the unlimited time frame, there may be less urgency placed upon potential purchasers to buy your property.
  • Buyers own personal needs and the general market conditions are the only two things placing pressure on the buyers.

Sale by public auction
The sale of property by auction is widely recognised as the most effective and successful method of achieving a premium price for your property in the shortest possible time. This is achieved by the following:

  • Your property will be marketed without a price thus eliminating the possibility of underselling or the negative impact of it being overpriced.
  • An auction advertising campaign is designed around your commitment to sell creating significant urgency in the mind of each buyer.
  • Motivated purchasers like to know that they are dealing with a motivated vendor.
  • The unconditional contract of sale will be on your terms and conditions.
  • An auction date creates a point of focus yet still allows purchasers ample time to complete their own inquiries and arrange finance. On the actual day of the auction each potential purchaser can clearly see their competitors, which builds a competitive, emotive environment, often resulting in a premium price.

Sale by tender
The marketing concept for this strategy is similar to that of auction except that both you and the purchaser can achieve a sale in a more confidential manner.

The purchaser must complete a form of tender and submit this together with a preliminary deposit to the agent before the determined closing date. As the seller, you may accept, reject or further negotiate with whichever tender you wish.

The disadvantage is that a purchaser may impose conditions with their offer and these conditions could be subject to considerable negotiation prior to the sale being effected.

For an informed discussion regarding the process of selling your home call this dynamic agency today.

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